How To Become A Freelance Marketer
Are you in a dead-end job wondering where did I go wrong? Maybe you have quit your job and now wonder what’s next? Did you just find out that the cashier at your favorite fast-food restaurant is making more money than you without a degree? You would be surprised because most of us are in the same boat. What if I told you there are some Job-Ready skills you could get now that can change everything.
One skill that is in high demand right now is Digital Marketing. Every industry you can think of needs Digital Marketers to promote its brand. According to Acadium.com, Digital Marketers can make anywhere from $45,000 to $70,000 a year. Some may decide to be a Digital marketer for a major corporation. Others may want to be in business for themselves and become Freelance Marketers. I prefer the latter. So here’s How to Become a Freelance Marketer.
What Is a Freelance Marketer?
According to indeed.com, A Freelance Marketer is a self-employed individual who creates and implements marketing campaigns, channels, strategies, and related tasks for their clients. Unless you have been living under a rock, Marketing is more than the commercial you see during the Superbowl. Most people no longer watch commercials or read magazines. Therefore, the only way to advertise your brand or product is through Digital Marketing. In essence, a Freelance Marketer is now a Freelance Digital Marketer.
How Do I Become A Successful Freelance Digital Marketer?
As I mentioned before, Freelance Marketers and Freelance Digital Marketers are interchangeable. A successful Freelance Digital Marketer should have experience in all four types of Digital Marketing:
- Social Media Marketing: Promoting your client’s site or brand via all the social media channels
- SEO: Make sure that your client’s website or blog’s content is optimized naturally for all the different search engines to locate and promote using Search Engine Optimization.
- Content Marketing: Every company, Business, Brand, and or E-Commerce site will have a website, blog, or social media channel to offer content that doesn’t always generate a sale. Offering free and helpful information is the best way to build a relationship with your audience.
- Pay Per Click: When you search for a product or service on Google, the first results are usually paid results. I would make sure you are well versed in the first three types of digital marketing before using Pay Per Click. However, some clients may have the budget and can afford Pay Per Click. If you are freelancing for a client showing a good ROI is essential.
Where Can I Learn How to Become a Freelance Digital Marketer?
Some Freelance Digital Marketers are self-taught. However, the majority of us will need to take a course first. Digital Marketing Courses are offered at many community colleges and well as Universities. You can also learn Digital Marketing online. Just make sure wherever you study Digital Marketing, you receive a certificate of completion. A Digital Marketing certificate of completion will help fast track you to any entry-level project or position.
I hope you learned a little bit about Becoming a Freelance Digital Marketer. I learned about Digital Marketing by trial and error. I wish I knew three years ago that I could have taken a 3-6 month course that would have saved me so much trouble. As I mentioned, there are many places you can learn about Digital Marketing. Coursera offers many certified courses. I forgot to mention Coursera Digital Marketing Course is certified by Google. Furthermore, if you want a job-ready skill that you can use in less than a year, give Coursera a try today!